Urban Nomads bij Starbucks

‘Urban Nomads’ We are all getting wired & are connected 24/7/365. Here and now we are becoming urban nomads, with the the creative class leading the way. Fixed office rooms are a thing of the past for these frontrunners of society. (Many of the young generations worldwide for example don’t have telephone landlines anymore; mobile phones are enough.) Starbucks tapped into this trend once and offered a place to work wherever these urban nomads of the 24/7/365 generation found themselves. When you work, you need to eat and drink. So you want to be serviced, or you shop yourself. You want good food, and you want it fast. While you work, you can’t visit your insurance company. You phone them, or you contact them online. But you don’t want the hassle: remember, though not at home, and not in that gloomy office, but seated at Starbucks-at-whatever-location, you are working. You are an Urban Nomad. This demand you have must be met.

-Noëlle-